Andrew Hart

The industry has invested over $120bn into autonomous driving—but only 14% of consumers say they’re very willing to use it. As robotaxi momentum builds again, our latest data highlights a growing gap between capability and demand. The challenge now isn’t just scaling the tech—it’s convincing people why it matters.

The narrative that younger generations, especially Gen-Z, are simply anti-car is widespread. Yet, the latest 4S Mobility Survey challenges this assumption.