The industry has invested over $120bn into autonomous driving—but only 14% of consumers say they’re very willing to use it. As robotaxi momentum builds again, our latest data highlights a growing gap between capability and demand. The challenge now isn’t just scaling the tech—it’s convincing people why it matters.

The narrative that younger generations, especially Gen-Z, are simply anti-car is widespread. Yet, the latest 4S Mobility Survey challenges this assumption.

Universal 4S Framework focusing on Safe, Secure, Sustainable and Seamless mobility to drive industry-wide change secures widespread industry support. 4S Mobility today released its groundbreaking special report, Mobility at a Crossroads: Driving Mobility Transformation Through the 4S Framework to the global mobility community. Download the Report The study, sponsored by Amazon Web Services, HERE Technologies, Magna and SBD Automotive, delivers a bold new vision for how the in